For credit unions & community banks

Let every member invest
with the institution
they trust.

A white-label investing account inside your digital banking. Members open it for as little as $1 in your brand; everyday shopping funds the account; we carry the compliance.

Book a demo →      Watch 2 min demo →

Your Credit UnionDigital banking
Checking••4021$1,240.55
Savings••7788$3,180.00
Opened under your brandYour Credit Union Invest$4,820.00▲ +$228.50 this month from shopping rewards
Shop & Earn
TargetTarget+$3.66invested
SephoraSephora+$2.10invested
WalmartWalmart+$1.84invested
Illustrative
White-labelYour brand, your app
Live in weeksNot quarters
MarketingSupport included
AdvisoryRevenue for you
ComplianceIncluded

The closed loop

Learn, earn, invest.

YOUR CREDIT UNIONLEARNEARNINVESTLifetimeengagement
01

Learn

Works with the financial education you already run: classroom programs, partner modules, or your own content. The lesson now has a next step.

02

Earn

Your members earn real money across 7,000+ everyday brands, just by shopping.

03

Invest

Your members invest with as little as $1 in a personalized, diversified investment account, held in their name and opened under your brand.

The effect of WealthMeUp

What’s at stake$2.15Tin deposits left banks and credit unions for fintech investment apps since 2020
Members who invest with you~10×more deposits
Members who invest with you~8×more fee revenue

Sources: Cornerstone Advisors (2025); ABA Banking Journal (2025). Industry data, not WealthMeUp results.

What it could mean for you

Run your numbers.

Members investing with you2,400 Advisory fee revenue for you, year one *$18,000

* Assumes a 30 bps advisory fee on the average contribution per investing member.

Beside your advisors

Not a replacement for your wealth program. The on-ramp to it.

It catches the members who never qualified for an advisor conversation. When a balance crosses a threshold you set, your advisor gets the introduction.

Set your hand-off threshold
$10,000
$1
opens in your app$10,000
introduced to your advisor

Below $10,000 a member stays self-serve. Above it, your advisor gets the introduction.

Frequently Asked Questions

Anything else? Send us a message.

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What does it cost a credit union or a bank?

A platform fee set in the order form, and no per-member reward cost. Contributions to member accounts are funded by participating brands, not by you. Ask for the pricing sheet during your demo.

What do credit unions and banks earn?

A share of advisory revenue on the assets your members hold in the program, plus the retention and engagement that come with a growing balance on your dashboard.

Who carries the regulatory and compliance risk?

WealthMeUp Advisors LLC, an SEC-registered investment adviser, assumes the regulatory risk. Your institution takes no securities role and no market risk; account opening, KYC, statements, and disclosures are handled on our side, under your brand.

How does the integration work?

Our integration team leads the tech integration with your system. Your team reviews and approves; no core rebuild and no new hires on your side.

How is marketing handled?

WealthMeUp provides all necessary marketing material, client-ready and in your brand: in-app placements, email and social templates, and member education content. Your team reviews and approves; we do the work.

Are the investments NCUA or FDIC insured?

No. Investment products are not NCUA or FDIC insured, are not guaranteed by your institution, and may lose value. The required disclosures appear at every placement. The investment account sits alongside a member’s insured savings, certificates and IRAs and does not replace them.

See it in your credit union or bank.

A 20-minute demo built for your institution.

Book a demo →