Wealth Me Up

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For DTC Brands • Apparel, Beauty & Lifestyle

Stop discounting to
drive sales. Start building
repeat revenue.

WealthMeUp replaces margin-killing discounts with appreciating rewards your customers actually care about. Increase loyalty without sacrificing profit

Become a Partner
Watch 2 Min Demo

7K+ deals

20-40%

margin preserved

+7%

lift in AOV 

3%

rewards cost 

What happens when you stop discounting

See how brands like yours protect margins and increase repeat revenue

Midnighties

Sleepwear , Shopify

20-40%

Margin preserved vs Discounts

+7%

incremental Spend Increase

3 Mo

To See Measurable Results 

“We were spending 15-20% on promos. With WealthMeUp at 3%, we’re saving thousands monthly while giving customers MORE value.”

— Julie, Founder

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Beauty Brand*

Cosmetics , $2M ARR

$8.4K

Monthly Margin Saved

43%

Repeat Purchase Rate 

16% 

Customer Opt-in Rate

“Our customers love that we’re helping them build wealth. Repeat purchase rate jumped from 31% to 43%.”

— Marketing Director

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Apparel Co*

Lifestyle , $5M ARR

+15k

per month in preserved margin

+12% 

lift in engagement

5-minutes

Shopify integration

“Setup took 5 minutes. Results showed up in week one. Customers actually thank us for this.”

 

— E-commerce Manager

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Video Testimonial

Hear it straight from a brand partner

“You don’t remember that $20 that you got off from a brand, but you will remember that the brand was committed to making saving easier every time you log into your WealthMeUp account.”

“It felt aligned with us as a premium brand because it’s not just giving someone another discount.”

Julie K.
Founder, Mindnighties • Sleepwear

If you're relying on discounts, you're training customers to wait.

Most premium DTC brands are sacrificing margin just to maintain repeat purchases

 

15-25%

of revenue given away in discounts

Eroding your margins on every promotional sale

60-70%

of customers only purchase during promotions

$100K+

to build a loyalty program that doesn’t move the needle

The customer experience

WealthMeUp replaces discounts with appreciating incentives that increase repeat purchases while protecting margins and elevating your brand perception
 

1

Shop & Earn

Customer makes a purchase and earns investment rewards instead of discounts

2

Build Wealth

Rewards are invested in diversified portfolios, growing over time

3

Stay Loyal

Customers return to grow their investments, creating long-term loyalty

5,000+ members
growing their wealth monthly

See how much margin you’re giving away

Run your numbers. Compare discounting vs. Wealth-back rewards


FAQ'S

Got Questions?

How is this different from cashback or a typical loyalty program?

Cashback gets spent. Points get forgotten. Discounts train delay. WealthMeUp rewards are invested. They grow. Customers can see that growth over time. That shift changes behavior. It turns a transactional reward into something that feels like ownership. This is not another points system. It’s a wealth-building incentive layered into checkout.

It can. Or it can sit alongside it. Many brands use WealthMeUp to replace heavy promotional discounting first. Others integrate it into their broader retention strategy. The key question is simple: Is your current loyalty program protecting margin and changing repeat behavior? If not, this becomes a meaningful upgrade.

Here is what we have seen:

  • Margin improvement from reduced discount dependency
  • Lift in repeat purchase behavior
  • Increased engagement because customers feel invested

This works best for premium brands that don’t want to race to the bottom on price. If your customer values your brand, this model strengthens it.

Absolutely! Our platform provides comprehensive analytics showing customer opt-in rates, repeat purchases, engagement metrics, and margin savings. You will have full visibility into your program’s performance.

 

It’s a Shopify app. Installation takes about five minutes. You set your reward percentage. From there, rewards are automatically allocated at checkout. We handle the investment infrastructure and compliance. No operational rebuild. No internal finance team required.

WealthMeUp handles the complete investment management and regulatory structure. The accounts are held within compliant, regulated infrastructure. You’re not becoming a financial institution. You’re offering a smarter incentive.

100%. WealthMeUp operates within a regulated framework and works with licensed partners to manage the investment layer. Compliance is handled on our side. Your team focuses on brand and growth

This works best for DTC brands in apparel, beauty, and lifestyle that:

  • Care about brand equity
  • Are tired of margin erosion
  • Want repeat revenue without constant promotions

If discounting is your primary lever, this is worth testing.

Ready to Stop Losing Margins?

Join 7,000+ brands building customer wealth instead of cutting
profits

Become a Partner
  • 5 Min Shopify Setup
  • SEC Regulated structure
  • No operational lift